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Hi, I'm Vidhya 

I’m a Product designer with 4 years of experience with a focus on building B2B and B2C products. Among my projects, you'll find work on SaaS, FinTech, and EdTech platforms.

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Beyond my professional life, I enjoy practicing yoga, advocating for Indian crafts, and living sustainably.

 

Currently, building products at IBM. ​

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SELECTED WORKS
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Yubi | 2023

Gamification meets FinTech: How we boosted document submissions rates by 31%

FinTech | B2B | Web 

IBM | 2024

Reduced submission errors by 40%: Simplified Cloud trail form creation for IBM users!

Data Security | SaaS | Web 

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Yubi | 2022

How a smart notification design boosted user engagement by 29% in just 7 days!

FinTech | B2B | Web 

KoolKanya | 2020

How intuitive reminder cards skyrocketed profile completion rates- Here’s what worked!

E-Learning | App | Web 

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Yubi | 2022

Redesigning for Impact: How we optimized Home page engagement in FinTech

FinTech | B2B | Web | Mobile

Coming soon...
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